Legendary rock group AC/DC is introducing exclusive temporary retail spaces at every location of their upcoming "Power Up" concert series. These innovative stores will offer fans a unique opportunity to acquire special merchandise, enjoy local culinary delights, experience live musical performances, and participate in prize giveaways. Among the coveted items are a guitar personally signed by Angus Young and a custom AC/DC pinball machine. This endeavor not only honors the band's 53-year history but also marks the concluding North American segment of their tour supporting their acclaimed 2020 album.
As the iconic rock band AC/DC prepares for its highly anticipated "Power Up" tour, they're elevating the fan experience with a series of exclusive pop-up shops. The band, celebrating its 53rd year, made the exciting announcement on Tuesday, revealing that each tour stop will feature a dedicated retail space. These temporary establishments are set to open a day prior to each concert, providing fans with early access to a treasure trove of unique offerings. The merchandise available will span a wide range, including exclusive apparel, accessories, commemorative posters, and limited-edition items designed specifically for these pop-up events. Additionally, each location will present specialty items that capture the local essence, enhancing the fan experience further.
Beyond merchandise, the pop-up shops will immerse fans in a complete AC/DC atmosphere. Each store will incorporate the local flavor, offering AC/DC-themed food and beverage menus tailored to the respective cities. In select locations, the experience will be amplified with live performances by local School of Rock house bands, showcasing emerging talent and adding a dynamic musical element. Local radio stations will also contribute to the excitement with broadcasts from the pop-up sites, creating a vibrant, community-focused event around each concert.
To reward their most devoted followers, AC/DC is granting advance entry to 100 fans in every city. Comprehensive details regarding this special access are available on a dedicated website. Furthermore, the pop-up shops will host various giveaways, presenting attendees with chances to win highly sought-after prizes such as concert tickets, exclusive prize packs, VIP bags, event-specific shirts, and other unique memorabilia. A highlight for many fans will be the opportunity to pose with a replica of Angus Young's iconic guitar and enter a drawing to win the actual instrument, which Young will personally sign once the tour concludes. Another exciting prize up for grabs is an AC/DC-themed pinball machine, adding a retro gaming element to the fan engagement.
The band has confirmed that this upcoming series of performances will be the final North American leg of their "Power Up" tour. This tour supports their critically acclaimed 2020 album, also titled "Power Up," which received high praise from Rolling Stone for its unwavering authenticity. As the magazine noted in its review, "No matter what they’ve gone through, they can only be themselves," a testament to AC/DC's enduring commitment to their distinctive sound and identity. The pop-up shops will be active from July to September, covering a wide array of cities across North America, including Charlotte, Columbus, Madison, San Antonio, Denver, Las Vegas, San Francisco, Edmonton, Vancouver, Atlanta, Houston, Notre Dame, St. Louis, Montreal, Toronto, Winnipeg, New York, and Philadelphia.
These innovative pop-up experiences are designed to create memorable moments for fans, deepening their connection with AC/DC's music and legacy. From exclusive collectibles to interactive opportunities, the band is ensuring that their final North American tour is an unforgettable event for long-time supporters and new listeners alike.